Welcome

I am a behavioral economist and entrepreneur, stationed at the Maastricht University School of Business and Economics. I combine rigorous academic research, advanced data analysis, and strong communication skills to address complex real-world challenges, as well as provide tangible and scalable solutions. My work is driven by a central question: what people actually do and want beyond what they believe they do.

I founded and currently lead an international, industry-oriented rating agency that quantifies the social impact of real estate at the property level. Spire delivers standardized social performance frameworks, sector benchmarks, and property-level reports that measure, improve, and substantiate how buildings serve their users. This rating enables owners and operators to assess performance, identify improvement levers, and credibly communicate social value.

Across my research, a consistent theme runs through: the systematic inaccuracy of human judgment, the often unconscious drivers of decision-making, and how these distortions manifest in economic and societal outcomes. I apply data-driven methods to contrast reported or intended behavior with observed behavior, with applications in climate resilience in housing markets, ESG and social impact measurement, and work-from-home dynamics.